Ad Campaigns & Catalogue #23


Diesel Spring Summer 2009 Mens Ad Campaign

Tom Ford did a series of amazing, provocative ads featuring fetishes and nudity (male!) for his menswear. Seems Diesel is following in 'his footsteps' with their new Spring Summer 2009 ad campaigns.

Here's what WWD wrote:

Diesel Spring-Summer 2009 Mens Ad Campaign stars Jon Kortajarena. The Diesel ads for spring, will break in February magazines, including GQ, Details, Flaunt and Nylon, as well as outdoors in major cities like New York and L.A. Using black-and-white images shot by John Scarisbrick, the ads center on darkly enigmatic scenes such as an elderly foot fetishist worshipping model Jon Kortajarena’s Diesel high-top sneakers or a ramshackle apartment filled with cats, reports WWD

What do you guys think? Better or for worse? Creativity or copycat? They even used the same model as Tom Ford's campaign. To be honest, without reading WWD's synopsis of the ad, I did not get it. All I see is the cute Jon Kortajarena putting his foot on that old man, as if he has finished beating him up.:-) Well, that's me.

Source: www.frillr.com