Ad Campaigns And Catalogues #145

Below: Hoodie on a double breasted blazer? Love this idea of sartorial meets sport!

Below: Pixelated camouflage patterns on shorts and pants... for the urban warrior?

Below: Contrast patterns add visual appeal to the classic gingham checks shirt...

Below: The 'Dreyden' blazer, a perfect example of J.Lindeberg's design philosophy of combining fashion and sports. The blazer has been incorporated with innovative sports functionality...

J.Lindeberg Spring Summer 2011 Menswear

Inspired by urban cyclists, J.Lindeberg upholds the brand's design philosophy and created yet another highly wearable collection infusing functionality of sports attires with modern menswear.

Technical functionality usually reserved for activewear can be found in J.lindeberg's Spring Summer 2011 tailored pieces such as the 'Dreyden' blazer, which has been incorporated with mesh membrane to expedite moisture evaporation, a 4 way stretch for ease of movement and a reflective collar for night visibility.

Technical innovations aside, there are also some highly noteworthy designs in the collection, such as pixelated army prints for a touch of urban camouflage (love those pants and jacket look!) and contrast patterns to enhance visual appeal of classic gingham checks shirts. I also adore the fusing of a hoodie with a double breasted blazer, softening the austerity of this formal jacket and making it urban with a touch of sporty attitude. Proportions have also been streamlined, shortened and tailor closer to the body ensuring a sharper silhouette.

A highly wearable collection with magnificent details to be discovered by the most savvy of urban dressers. Now that we have Fifth Ave Shoe Repair in Singapore, who wants to bring another Scandinavian gem, J.Lindeberg to our shores? Hope it happens one day!

Source: J.Lindeberg

Ad Campaigns And Catalogues #90

Below: A beautifully shot Ad Campaign from J. Lindeberg for Spring Summer 2010...

J. Lindeberg Spring Summer 2010 Ad Campaign

I love black & white portraits and photography. Without the colours, it creates a simplicity that relies solely on the mood and lighting of the subject to tell the visual story. J.Lindeberg's Spring Summer 2010 Ad Campaign evokes a nostalgia feel, a sense of classic days where tailored dapper styles were indispensible in a man's wardrobe. The collection explores the dynamic and vibrant focal point of pristine tailoring and active sportswear, bring modernity to the classic pieces any modern dandy will love. Check out www.jlindeberg.com to view the wonderful collection.

French model Jeremy Dufor fronts the campaign while Swedish photographer Andreas Sjodin works his magic eye behind the camera.

Source: J.Lindeberg

Ad Campaigns And Catalogues #88

Below: J. Lindeberg's Fall Winter 2010 Menswear is a tasteful, sophisticated collection for guys who wants understated styles with high functionality. I love this grey padded jacket which is crafted in classic grey fabric while being modern with a sporty design...

J. Lindeberg Fall Winter 2010 Menswear

Swedish label, J. Lindeberg has kindly shared with me their latest Fall Winter 2010 Men's collection which I am loving very much. Titled 'The True North', the collection draws its inspirations from the adventures of early explorers of the highest mountains, remote landscapes and solitary wilderness. The clothes are cut with functionality in mind while staying elegant.

This first collection under the creative direction of Pierangelo D'Agostin (former head designer at Jil Sander), based his designs on utility and function found in work gear as evolved through generations of the army, the navy, hunters and farmer. Heralding back to a time where clothes were long lasting and crafted with a mission for survival.

These authentic garments have been shaped, further developed with technical fabric mixes and construction methods, while remaining true to their heritage. New cropped proportions are reworked to provided a neater and more precise silhouette. And classic tailoring are combined with modern functionality. The deep and intense colours range from icy blue skies to purple black nights and the numerous shades of grey found in the horizon of Scandinavia during the winter form the palette. These are contrasted against vibrant hues of the ever transforming colours of autumnal leaves.

"It¹s all about contrasts; in spirits, moods, colours and fabrics. The urban speed of life versus the serenity and tranquillity of nature" claimed Artistic Director, Pierangelo D'Agostin.

A highly savvy collection with that does not rely on over zealous or over the top explosion of details, but stresses on creating refined, functional clothing that any modern gentlemen will covet. These are pieces that stay in their wardrobe for many seasons to come. My favourite look, the grey cropped padded jacket that has been matched with white slim jeans and tan leather brogue style boots.

ABOUT J.LINDEBERG
Since its first collection in 1997, J.Lindeberg has successfully combined fashion and sportswear. The Company¹s main collection and its progressive golf and ski collections are sold worldwide in more than 25 countries including the USA, UK, Scandinavia and Japan. J.Lindeberg flagship stores are located in Stockholm, New York, Los Angeles and Copenhagen. The brand¹s apparel is also carried by leading independent boutiques, upscale departments stores and some of the world¹s most exclusive golf pro shops. Headquartered in Stockholm, J.Lindeberg¹s annual revenue is approximately EUR 30 million. Since 2007, its principal owner is the investment firm Proventus together with CEO Stefan Engström.

Source: J.Lindeberg